PeopleVine

Including variables in your Subject line

When sending out a newsletter, you can have it automatically populate from a series of variables.  You can leverage these within your subject:

  • {@company_name@}
  • {@domain_name@}
  • {@first_name@}
  • {@last_name@}
  • {@date:day@}
  • {@date:month@}
  • {@date:year@}

So for example you can write You have a new message from {@company_name@} and we will place your name in the subject line.

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