"Due to the sucessful 50th Anniversary campaign, Rosati's Pizza feels confident in recommending PeopleVine and it's knowledgeable, professional, staff to any potential customer in need of your platform." - Anthony M. Rosati Through their PeopleVine-run campaign, Rosati's learned about 23,000+ of their customers including where they live, what their favorite pizza is, and which location they dine at most frequently. Throughout the contest, PeopleVine helped the company capture data to support and grow their business. By leveraging this data, Rosati's is able to create targeted marketing segments to specific states, cities, and even geo-location boundaries in order to send targeted marketing to drive additional traffic to their restaurants.
With 23,126 players, 163,568 entries and 48,940 answers (to surveys), PeopleVine has helped Rosati's learn about a sizable segment of their customer base. Players showed dedication to the sweepstakes, with some people playing as many as 216 times throughout the contest (almost every day). On average, participants played 7 times each
- Nearly 165,000 total contest plays
- 23,000+ customer profiles built
- 17,000+ consolation prize offers accepted by participants, resulting in an opportunity to increase revenue by over $350,000