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PeopleVine

 

Rosati's Pizza

Rosati's Pizza is the second largest local chain of restaurants in the Chicago metropolitan area, with nearly 200 locations nationwide. The chain centers its business around the thin-crust variety of Chicago-style pizza. Rosati's leveraged PeopleVine to capture over 23,000 customer profiles by rewarding them with exciting offers, prizes, and more.

They utilized the following PeopleVine Tools:

  • Scratch Off Contest
  • Offers & Coupons
  • Surveys & Forms
 

Objective

Rosati's goal was to grow their customer database and increase store revenue among their 200 locations, while creating an engaging contest for their customers.

Challenge

Launching an 8-month engagement campaign would be tedious and logistically challenging to run without an integrated platform.

Solution

Utilizing the powerful, integrated, features of the PeopleVine platform, Rosati's launched an interactive scratch-off contest for their 50th Anniversary Celebration.

 

Results

"Due to the sucessful 50th Anniversary campaign, Rosati's Pizza feels confident in recommending PeopleVine and it's knowledgeable, professional, staff to any potential customer in need of your platform." - Anthony M. Rosati Through their PeopleVine-run campaign, Rosati's learned about 23,000+ of their customers including where they live, what their favorite pizza is, and which location they dine at most frequently. Throughout the contest, PeopleVine helped the company capture data to support and grow their business. By leveraging this data, Rosati's is able to create targeted marketing segments to specific states, cities, and even geo-location boundaries in order to send targeted marketing to drive additional traffic to their restaurants.

Numbers

With 23,126 players, 163,568 entries and 48,940 answers (to surveys), PeopleVine has helped Rosati's learn about a sizable segment of their customer base. Players showed dedication to the sweepstakes, with some people playing as many as 216 times throughout the contest (almost every day). On average, participants played 7 times each

  • Nearly 165,000 total contest plays
  • 23,000+ customer profiles built
  • 17,000+ consolation prize offers accepted by participants, resulting in an opportunity to increase revenue by over $350,000

 

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Desktop view of the front page for GolfDirectNow.com

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Mobile view of the front page for GolfDirectNow.com

Live Nation

Launched an Instant Win Scratch Off Contest with PeopleVine

Mamba

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Mamba - Scratch Off - Card

This is the initial view to players who see the raw card before scratching it off

Mamba - Scratch Off - Lost

This is an example of a card that lost. Notice how we can tailor the message.

Mamba - Scratch Off - Play Once

The system will automatically block them if they play more than once based on the contest settings.

Mamba - Scratch Off - Profile

Prior to playing we can capture any type of information and add it to their PeopleVine profile.

Mamba - Scratch Off - Won

This is an example of a card that won. Notice how we can tailor the message.

ModemText

ModemText runs their entire front end operation, recurring billing and support with PeopleVine.

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