Mamba USA / Storck

Mamba leveraged PeopleVine's social engagement monitoring and content tools to help them learn from their customers in real time and in turn make impactful marketing decisions faster.

They utilized the following PeopleVine Tools:

  • Social Engagement

  • Social Monitors
 

Objective

Word of mouth has always been the most effective form of advertisement. Mamba Fruit Chews, under their parent company, Storck, wanted to engage their fans on a more personal level in order to increase this word of mouth.

Challenge

Managing online spend while monitoring and capitalizing on social activity.

Solution

Utilizing PeopleVine's Social Engagement module, Storck was able to create Facebook and Twitter posts (including images and links), schedule posts for optimum views, and set up approval processes for management to review activity.

 

 

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