Traditional membership programs provide customers with the opportunity to become part of an ‘exclusive’ club in which they are given access to offers, promotions, and relevant updates. For the most part, companies have distributed physical cards to their members that the customer then presents on location and the business tracks these entries manually. This presents several potential issues....

What is a digital membership?

Traditional membership programs provide customers with the opportunity to become part of an ‘exclusive’ club in which they are given special access to offers, promotions, and relevant updates. Most companies distribute physical cards to their members which the customer then presents on location requiring businesses to track entries manually.  This presents several potential issues.

First, using physical cards exponentially increases the potential for human error during the check-in and tracking process. This antiquated method also requires customers to keep track of their physical cards, and as our lives become more and more technology based, let’s be honest, the more things we can have on our mobile phones the better. Most importantly, memberships requiring a physical card lack the ability to digitally track and engage their members. In today's world, when you simply scan a physical card interaction with the customer stops.

How has PeopleVine changed the membership landscape?

PeopleVine has revolutionized the way membership programs are used. By integrating the powerful technology of the PeopleVine platform with digital  membership cards, our software makes it easy to quickly set-up and customize digital membership cards and instantly distribute them to your customer's phones. Why is this beneficial? Well, there are a plethora of reasons but here are the most important ones:

So what are you waiting for? Be ahead of the curve. Ditch the physical and go digital with digital – mobile – memberships powered by PeopleVine. Start a new membership program or easily convert your existing members to a digital platform. Click "Learn More" below to learn more about how a digital membership program can improve your business.

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